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Coffee Characters
Client
Danline Coffee
Project type
Brand Identity / Packaging / Visual System
Challenge
The brand needed a distinctive look in a crowded specialty-coffee market with limited budget.
Strategy
Create a personality for each flavor, build a modular system for packaging and digital use, and develop a color logic based on processing methods.
A character-driven identity system that turns coffee flavors into memorable personalities. Each roast becomes a story, helping customers easily recognize taste and mood.
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