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Transport Identity
Client
National Transport Brand
Project Type
Corporate Identity / Visual System / Uniform & Vehicle Application
Challenge
The previous identity lacked clarity and consistency across trucks, documents, and uniforms. The brand needed a system that communicates speed, trust, and professionalism.
Strategy
Redraw the “F” symbol with a forward-moving angle to express speed and reliability.
Use a blue-dominant palette to enhance trust and safety perception.
Build a modular system that works seamlessly across vehicles, uniforms, and corporate materials.
A complete identity refresh for a transport company where speed, safety, and reliability are core values. The new system strengthens recognition, aligns with the group’s color direction, and reflects “being first on every route.”
